Founder of REM Essence

About Rachel Elizabeth Mast

Our Founder

A Life Rooted in Transformation—Inside and Out

I’m Rachel Elizabeth Mast, and my life’s work is about helping others feel radiant, connected, and aligned—both in their outer beauty and inner truth.

Since 2007, I’ve worked in the beauty industry as a lash artist, entrepreneur, and now as a master trainer and mentor. What began as a passion for artistry became a calling to guide others in their own evolution—through skill-building, wellness, soulful education, and meaningful human connection.

A Journey of Healing and Awakening

My deeper path began in 2005 through mindfulness, meditation, and Kundalini yoga. These spiritual practices were not just tools—they were lifelines. They helped me move through trauma, reclaim my sense of self, and cultivate inner peace.

In 2018, I deepened my practice through Kripalu-based yoga, a gentle and compassionate form that honors the wisdom of the body and soul. This experience inspired me to become a certified yoga teacher, creating space for others to heal, move, and transform.

Academic Foundations in Human Development

To expand my ability to serve, I pursued my Bachelor of Science in Family and Human Development at Arizona State University, with a focus on positive psychology and resilience. This education grounded my intuitive work in research and theory—giving me powerful tools to support growth, healing, and thriving relationships in others.

The Heart of My Work: Relationships

One of the most essential threads in my work is my passion for creating and maintaining healthy intimate relationships—romantic or otherwise. I truly believe that it is within the container of our relationships that we define our lives, process our healing, and come to understand our existence.

Whether I’m mentoring a new lash artist, guiding a couple through a retreat, or coaching someone through personal transformation, that relationship-centered philosophy is at the core of everything I do.